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News Release
Contact: Delta Dental showcases experience, employees in campaignStevens Point, Wis. - Delta Dental of Wisconsin (DDWI) has launched a new brand campaign based on the experience and dedication of its employees. "Experience. The Delta Dental Difference." is the theme of new state-wide ads, a creative microsite, marketing collateral and social media featuring real DDWI employees. After the company gathered feedback on dental insurance carriers from agents, employers, subscribers and dentists across the state*, a key point became clear: The experience of the DDWI staff makes a difference. So DDWI's marketing team created a campaign that focuses on the exceptional service and wealth of experience within the company, allowing individual employees to spotlight their area of expertise. The primary stipulation for the campaign was to use real people-no stock photography or actors would be used. Customer service, technology, scientific research and community involvement are just a few themes of the new brand campaign explained by the people who provide those services to customers every day. "The whole point of this campaign is to show our customers that our staff has a breadth of knowledge you don't find with most other insurance carriers," said Scott Kosinski, director of marketing. "Employees take our commitment to customer service and improving oral health in Wisconsin seriously. What made this so unique is that virtually nothing was scripted. Employees told their story in their own words and it's very compelling." The highlight of the project is the cutting-edge creative microsite. Through interactive video clips, website viewers can select a particular DDWI employee-a person they may actually know or have spoken to-and hear them share their thoughts about The Delta Dental Difference. According to Kosinski, "Because we operate only in Wisconsin, some traditional mediums aren't as effective for us and don't allow us to really tell our story. We think it's a great story that highlights the benefits we provide to our clients and Wisconsin as a whole. We have employees who are valued and worth knowing. The microsite enables us to do that." Viewers can connect with all featured employees through the social networking site LinkedIn. The result is a multi-faceted view of the real people and the real story behind Delta Dental of Wisconsin. "This campaign is truly a group effort. We wouldn't have the stories to tell if it wasn't backed by the experience of our employees. The employees wouldn't have the ability to do what they do so well if we didn't have a company that believes in doing what's right for our customers, empowering employees to make that difference," said Brad Rutta, creative manager. "One depends integrally on the other, and that's what makes Delta Dental a different kind of company." See for yourself the Delta Dental Difference at experience.deltadentalwi.com. Delta Dental of Wisconsin is a not-for-profit dental service corporation offering benefit services, claims processing, and plan administration to employers throughout Wisconsin since 1962. The company is headquartered in Stevens Point, with sales offices in Milwaukee and Madison, and provides benefits and services to more than 1.4 million subscribers and their family members. Delta Dental administers dental benefits for more Wisconsin companies than any other insurance carrier. As a member of the nationwide Delta Dental Plans Association, the company is able to offer the same dental benefits to all employees of Wisconsin-based companies wherever they are located in the United States. The Delta Dental Plans Association is the largest dental benefits system in the nation. Its member companies provide benefits to over 51 million people in 93,000 groups across the United States. * Based on 2008-2009 customer service surveys by Delta Dental of Wisconsin. ### |