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Beyond Benefits: Tooth Fairy Poll

Beyond Benefits: Tooth Fair PollLike most of the major U.S. stock indexes, the going rate for lost baby teeth posted double-digit gains in 2012, according to Delta Dental’s The Original Tooth Fairy Poll®, a partnership between the Tooth Fairy and Delta Dental designed to promote good dental-hygiene habits.

The average gift from the Tooth Fairy climbed 15.2 percent in 2012 to $2.42, up from $2.10 in 2011, but the Tooth Fairy was even more generous for first-time tooth losers, leaving more money for the first tooth in 46 percent of homes. The first tooth brought in a whopping $3.49 on average.

Other interesting findings from the OTFP, which surveyed more than 1,200 parents nationwide, include:

  • The Tooth Fairy visited nearly 90 percent of U.S. homes with children who lost a tooth.
  • The Tooth Fairy left cash in 98 percent of the homes she visited. Two percent of children received toys, candy, gum, or other gifts.
  • The most common amount left under the pillow by the Tooth Fairy was $1 (51 percent).
  • Twenty-two percent of kids hit it rich and received $5 for each lost tooth.

The Original Tooth Fairy Poll® has generally been a good barometer of the market’s overall direction. In fact, the trend in Tooth Fairy giving has tracked with the movement of the Standard & Poor’s 500 Index in nine of the past 10 years. In 2012, the S&P 500 gained 13.4 percent, similar to the Tooth Fairy gift’s 15.2 percent gain.

“As the leaders in dental benefits, we look at all kinds of economic indicators,” said Dr. Fred Eichmiller, vice president and science officer at Delta Dental of Wisconsin. “I’m happy to say the Tooth Fairy delivered encouraging news about the country’s economic recovery in 2012.”

In This Issue

Product: The ACA and Vision

Trends: The Real Vanishing Deductible

Special Message: Small-Group Agency of the Year


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