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Resources: Social Media – the New Norm

Delta Dental of Wisconsin has expanded our social media efforts to provide more oral health, dental insurance, and benefits information. In the changing communications landscape, social media allows for the immediate distribution of news and content.

And it’s not just the young who are involved. People of all ages are interacting with brands through social media.

% of people from different age groups that interact with brands via social media

Age %
18-24 49.5%
25-34 44.6%
35-44 37.5%
45-54 31.7%
55+ 27.4%

Research shows consumers want more information about dental insurance and benefits education. Online audiences are searching for dental benefits-related information at a higher volume than oral health and hygiene topics.

We have an opportunity to work together to share marketplace insights and enlighten consumers and employers about dental benefits and the value of oral health. We’d like to connect with you through the following channels:

LinkedInGoogle+ - Delta Dental of WisconsinBlog - Delta Dental of Wisconsin

If we haven’t found your organization yet or you plan on adding a social presence, please email socialmedia@deltadentalwi.com. Let’s stay connected!

In This Issue

Selling: Service that Helps Sell – 2014 Results

Update: 2015 Small Group Sales Contest – the Simplicity of Choice

Trends: Where the Brand Stands


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