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Resources: Delta Dental Launches New Advertising Campaign

Resources: Delta Dental Launches New Advertising CampaignWhen people are asked about a brand of coffee, they think of Starbucks. When asked to name a brand of jeans, Levi’s come to mind. However, unless an individual has a need, information about dental insurance isn’t highly sought after compared to other consumer products and services. But when consumers think of dental insurance, we want them to think Delta Dental!

Delta Dental has initiated a consumer-facing advertising campaign to raise brand awareness and emphasize the value of dental insurance. We believe a greater emphasis on our name recognition will be dually beneficial and make it easier to sell Delta Dental benefits. As more employers look to voluntary benefits as an option, this campaign may lead to increased enrollment in our voluntary products which could provide you with additional commission income.

Our new advertisements began the first week of June and will run through the first week of August in Milwaukee, Green Bay, and Appleton. You may hear or view the ads through radio, TV, bus, billboards, and online.

In This Issue

Product: Got Healthcare Reform Fatigue?

Beyond Benefits: Granting Special Smiles with the Special Olympics

People: Donna Chapman Stone and Kim Christophersen


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