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Selling: Delta Dental Launches Nationwide Brand Campaign

Selling: Delta Dental Launches Nationwide Brand CampaignInformation about dental insurance isn't highly sought after compared to other products and services. But when consumers do think of dental insurance, we want them to think of Delta Dental.

Delta Dental Plans Association recognized the value of building the brand, and together with member companies, developed a new, customer-focused brand campaign. The purpose of these new ads is to help consumers understand the need for dental insurance, differentiate the brand, and compel consumers to choose Delta Dental. The campaign speaks to the value of a healthy smile with the tagline "Smile Power."

As more employers look to offer voluntary benefits, this campaign will help build brand awareness which could lead to increased enrollment and additional commission income.

As part of the collaboration, DDWI launched new television, radio, print, and online ads on August 17 in five markets: Milwaukee, Madison, Green Bay/Appleton, Wausau/Rhinelander, and Eau Claire/LaCrosse.

You can view a sample of the ads on our campaign landing page.


In This Issue

Resources: Employer Connection Gets a New Look

Beyond Benefits: Teeming with Smiles for TeamSmile!

Update: 2015 Small Group Sales Contest


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